David Martinez Finds a New Camera that Helps him Evolve his Look.

David Martinez recently called me to talk some about what direction he sees his worked heading this year.  It was a great call because David was so excited and passionate.  He had been shooting the new work for a while and said it would be ready to share soon.  He has big plans for the new direction and it got me excited too!

On the call, I asked him what were some of the things that inspired him to create a whole new body of work.  Besides it just being a natural progression and being inspired by the teams he had been working with, he mentioned a new camera that he was using.  Here is what he said about it. 

“Camera technology changes by the second. Sometimes the changes are big (like high def video on a DSLR).  And, sometimes the changes not so big (like an extra megapixel).  I have seen a lot of changes over the past few years; bigger sensors, better buffers, better transfer speeds, and they all help push my work even further.   At the end of last year,  I read about a new Canon camera and software that intrigued me (Canon EOS 1D X and Capture One Pro 7 software).  Thinking it was just another necessary small (albeit expensive) upgrade, I took the plunge and bought the camera. After spending a few weeks with it and the newest photo editing software, I can safely say it’s one of the biggest improvements that I’ve seen in a long time.  Every frame is sharp, I can shoot clean files in the lowest of light, there is a range of detail I’ve never seen in a digital format, tonal transitions are smooth and colors are rendered beautifully.

I’ve found that my new setup has been really freeing as an artist. I spend less time thinking about the technical limitations of what I’m doing and more time thinking about what kind of image I want to make. I’m able to really see what’s in front of me. I can be more present and more sensitive to my environment, which makes any  photographer, or any artist for that matter, better. I get more of the pictures I want more often.

Stay tuned in the next few months for a new collection of David Martinez images.

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Featuring David Martinez’s Video Portfolio This Week.

After spending all last week showing off our portfolios on appointments in NY, at the At Edge Face to Face event and in Los Angeles at Le Books’ Connections event, we were reminded how much people really appreciate flipping through an actual portfolio rather than clicking through one on line.

We know that timing and budget does not always allow for that, so we asked each of our artists to create a video of their portfolio for people to watch online.  It isn’t the same of course, but a little bit closer to the experience than a website.

This week we are featuring David Martinez.  See below for his full video.  To see the other videos from our group that we have posted so far, please link here.

Enjoy!

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Heather Elder Represents Rethinks the Agency Portfolio.

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Last year, we decided that it was a good time to create an AGENCY PORTFOLIO.  We had a fantastic group of photographers and many opportunities to show it off.  We didn’t want it to be a typical group book that had a section for each photographer.  While we like those and they are always very strong, we wanted ours to be a little different so that it would stand out more at events such as Le Book’s Connections.

What we came up with was a portfolio divided by SPECIALTY instead of by PHOTOGRAPHER.  We liked this idea because it allowed us to showcase the type of work our group can offer while allowing the viewer to file our group away by different specialities.  Of course it is always our main goal for a creative to learn who our photographers are and what they shoot individually.  This will never change.  But, by offering an alternate way for them to view the work in our group, we are opening up another opportunity for them to remember the work.

More often than not the Agency Portfolio is shown in conjunction with the individual portfolios so if a viewer is interested in seeing more, they can choose to do so right then and there.  This is particularly helpful in a setting like Le Book Connections because there are so many books to view and it can get overwhelming for some. We have found that our agency book provides a breath of fresh air in a crowded market.

Take a look for yourself and see.  It is no mistake that we chose the song, Breathe by Sia as the background music.  Enjoy!

Click here to see the video of our Agency Portfolio

Click here to see the video of our Agency Portfolio

Happy Holidays from Heather Elder Represents! Enjoy our recap of a great year of blog posts.

© Chris Crisman

© Chris Crisman

Happy Holidays everyone.  Lauranne, Taya and I hope you are surrounded by friendship and family this holiday season and are able to take some time off to enjoy everyone you love.

We wanted to take this time to thank all of you for your support for our blog.  We had no idea when we started this almost two years ago that it would be embraced by the community as it has.  The conversations we have had this year are compelling, interesting and fun!  We really appreciate how you all engage with the blog and help keep it alive.  It is a special part of who we are at Heather Elder Represents and we have you to thank for that.

Since our offices will be closed until Monday, January  7th we will be taking a break from posting.  Until then, enjoy some of our most popular posts this year.

•  Have you read the post about One of The Original Mad Men?  Leigh Beisch’s dad, Chuck Beisch.  He worked with some of the greats, Diane Arbus, Avedon, Hiro and Bruce Davidson.  Link here to read the post.

•  Did you catch the controversy brewing on Chris Crisman’s blog on What defines a photograph?  This one went viral.

•  Did you get to attend Le Book Connections Chicago?  Link here to see what it was all about.

• How about the Community Table NYC posts?  Very informative conversation with NYC art producers.  A three part series that followed up our Community Table NYC posts.  Link here to see all of the Community Table posts.

•  We had some really wonderful Art Producers interviews for our Art Buyer Insider  and Solving Mystery Series.  Sandy Boss Febbo, Char Eisner, Suzee Barabee, Jason Lau, Lisa Crawford, Beverly Adler, Julie Rosenoff , Cindy Hicks and Ken Zane just to name a few.

•  Were you ever a waitress?  If so, you will enjoy reading this one.  I am Good at my Job because I was a Waitress.

•  How about Andy Anderson’s post about his series Birth Water?  Powerful.

•  Want to schedule 64 meetings in 3 days?  Ron Berg, Chris Crisman and Richard Schultz did just that. See how here.

  Why do we print?  Let Chris Crisman answer.

•  What the heck?  Birth of a Gummy Bear?  How is that even possible?  Kevin Twomey shows you with video.

•  Hunter Freeman shares how partnering with a CGI artist is a powerful combination.  Link here for the story.

•  Sheri Radel Rosenberg offers some tips on being freelance. A must re-read for the New Year.  Link here.

•  Looking for a new playlist?  Link here to see what David Martinez plays for his clients during a shoot.

•  Considering redesigning your website?  Good luck!  Ron Berg offers some helpful hints in this blogpost.